Goodstuph eyes newer markets

Local social media agency Goodstuph is looking to make its mark in the region with plans of opening two new agencies.

In a conversation with Marketing, Pat Law, managing director of Goodstuph said that Bangkok and Hong Kong are next on the agency’s expansion list.

The agency is set to start up Thailand with an approximate six figure billing. Currently, it has one major client with over 20 alcohol brands in the market.  The office is set to open early 2014.

Meanwhile, the Hong Kong office is slated for a mid-2014 launch. The agency has already bagged a client in the market, however, Law declined to comment further on the matter adding it was a regional client it has previously worked with.

The agency is also looking to hire local leads in both the markets.

“We want to keep up our reputation and the creative hub will be in Singapore. However, no one knows the local markets as the locals do so finding local talents is definitely a priority,” she said.

The agency was set up three years ago and boasts a diverse client list which includes the likes of Levi’s, SingTel, HP, Ben & Jerry’s, Bobbi Brown and others.


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