Waggener Edstrom's digital lead moves to Golin

Golin has appointed Zaheer Nooruddin as head of digital innovation for Asia, who will be based in Hong Kong from the beginning of 2015.Reporting to Zaheer Nooruddin Golin’s international president in the region, he will work closely with Simon Ruparelia, the agency’s head of digital in Asia based in Singapore, and Jeff Beringer, the firm’s global head of digital, based in the U.S.Nooruddin has more than a decade of digital marketing experience working in the Asia region, having launched and led Edelman Digital in China. He has also previously been PR firm Burson-Marsteller’s regional digital practice lead, and most recently he led the digital offering at Waggener Edstrom in Asia-Pacific.Prior to these practice lead roles Nooruddin worked at creative digital marketing agencies OgilvyOne, Proximity/BBDO, Wunderman, and Living Media in New York. He has worked with brands as diverse as BMW, Emirates Airline, Hewlett-Packard, Hilton Hotels, Huawei, Pfizer, Royal Dutch Shell, Standard Chartered Bank and Starbucks.“Today in Asia every savvy brand marketing and communications leader realizes the importance of innovation and the opportunity it brings for brands to break through the clutter and to make their brands culturally relevant in different markets," said Nooruddin.“Scooping talent like Zaheer is only possible because of a common desire to drive creative change and challenge convention,” said Hughes.