PRMMS Hero 2024
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Gojek targets SME ad dollars with programmatic OOH in Indonesia

Gojek targets SME ad dollars with programmatic OOH in Indonesia

share on

Gojek has rolled out a digital programmatic out-of-home ad solution, GoScreen through its ad business arm Promogo. Available in Greater Jakarta, GoScreen is said to be an affordable solution for brands, including micro, small and medium enterprises, to advertise on digital billboards on Gojek’s fleet of two-wheel vehicles.

According to the company, GoScreen enables brands to effectively reach specific audiences with customised content, through location and time targeting features, at a starting price of IDR10 million for 250,000 potential consumers. Gojek said brands can monitor actual impressions in real-time through an online dashboard and gain unique insights that will help them re-target relevant consumers.

Antoine de Carbonnel, Gojek's chief commercial officer, said the key pain points brands face with OOH advertising today include the inability to target their campaigns and measure performance. "GoScreen addresses this through location and time-based campaigns as well as precise measurement technology that provides brands with an efficient return on investment," he added. MARKETING-INTERACTIVE has reached out to Gojek for additional information on GoScreen.

Separately in June this year, Gojek reduced its headcount by 9%, resulting in 430 staff being let go. It also shut down non-core verticals such as GoLife, which offers home massages and cleaning services, and physical food business GoFood Festivals. It told MARKETING-INTERACTIVE previously that these businesses are dependent on close human interaction, and have seen a significant downturn over the past few months as the COVID-19 pandemic has affected consumer habits.

Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Sign up here!

Related articles:
Gojek's corporate affairs chief on PR's role in gaining investor trust
After iQIYI, CJ ENM rolls out SVOD service to Gojek users
Gojek rolls out website to aid small businesses in Indonesia digitise
Gojek unveils SEA brand campaign to mark milestone for brand unification
Gojek plays up Singaporeans' love for food with National Day IG filter
Gojek to cut 430 jobs as it sunsets GoLife and GoFood Festivals


share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window