Ride-hailing service GOJEK has partnered with Carousell, in a bid to reward Carousell users who are new GOJEK riders withÂ ride vouchers. As such, Carousell users who download the GOJEK app by clicking on the GOJEK ads on Carousellâ€™s app or website will receive additional ride vouchers. This is on top of the SG$5 vouchers offered to new riders by GOJEK.
GOJEKâ€™s global head of transport, Raditya Wibowo, said that the company looks to partner local brands that align with its mission of making the everyday lives of people better.Â “As Singaporeâ€™s most well-known consumer-to-consumer marketplace, Carousell solves a pain point for consumers by making the exchange of goods and services more accessible. We are excited to team up with Carousell and grow together with such an innovative local partner,” he added.
Prior to its launch, the ride-hailing firm also partnered with DBS Bank. According to the partnership, the two companies will work together on payment services and soon extend to other countries in Southeast Asia. Meanwhile, GOJEK was in a bad light as its drivers were able to claim rewards and rates for unfulfilled rides. The ride-hailing firm said that it will be looking into the “small number” of cases complained.
Most recently,Â GOJEK launched its OOH campaign with ads running across the nation highlighting words such as â€śpromosâ€ť and with cheeky lines such as â€śHey Goliath, there is a new Dave in townâ€ť, â€śRemember the days you loved ride-sharing, they are backâ€ť, and â€śNo more promo fomoâ€ť.Â This came in line with the ride-hailing companyâ€™s recent islandwide launch of its services to all consumers across Singapore, as part of an enhancement of its beta phase.Â MarketingÂ also understands that its OOH were not created with the intention of taking a swipe at the competition in the market â€“ namely Grab.