Marketing

Toggle

Article

GOJEK adds rival e-wallet LinkAja into app, provides solution ‘from Indonesia’

GOJEK has collaborated with LinkAja e-wallet to add the latter’s solution into its app later this year. GOJEK, which owns its own cashless solution GO-PAY, said the move complements its existing offering and is made in line with the spirit of “from Indonesia, for Indonesia”.

According to a press release, the partnership was founded on a shared mission between both parties to support the nation’s cashless movement (Gerakan Nasional Non Tunai) and spread awareness about its benefits. Through this, GOJEK also aims to bring greater convenience to Indonesians.

GOJEK president Andre Soelistyo said the company has always believed that by implementing an open ecosystem and collaborating with parties who share the same mission, it can increase the reach of its positive social impact. Thus, GOJEK and GO-PAY will be open so such collaboration in the future. “We hope that through this collaboration, GOJEK users will have more payment options and the community can be more comfortable in carrying out their daily activities,” he added.

[Digital Marketing Asia Conference is returning for a fourth year in Jakarta this October! Join us on 22-23 October as we hear from the greatest minds on how you can ably navigate the ever-changing digital marketing landscape and stay ahead of the game. Secure your seats today here.]

Meanwhile, GO-PAY managing director Budi Gandasoebrata said the collaboration between GOJEK and LinkAja ecosystems can accelerate cashless adoption in Indonesia, especially in the community that is “untouched” by formal financial services.

LinkAja was recently launched by Telkomsel’s fintech company, PT Fintek Karya Nusantara recently as an e-wallet.

Read More News

Trending