Logistics mobile app platform GOGOVAN has partnered with HSBC to offer Faster Payment System (FPS) service, aiming to increase its market share by offering a more convenient payment method.
Since its inception in 2013, GOGOVAN has been allowing its individual customers to pay by cash only, causing difficulties for drivers to give the change. Under the new partnership - free for all GOGOVAN users and its network of more than 40,000 registered drivers - customers can choose to pay by FPS when placing an order. After arriving at the destination, customers just confirm the final fee with the driver and scan the QR code, which could be finished in only 10 seconds.
"We hope the adoption of FPS will promote further innovation and provide greater convenience to our users," said Reeve Kwan, co-founder of GOGOVAN. "In the future, we will further enhance our technology offerings and continue with our mission to provide superior and expedited service to our users and drivers.”
Kwan said this new move is to enhance its market share. “We expect 30% of our orders will be completed via FPS within the first year, and an extra 20% new users using GOGOVAN."
All registered drivers can earn $50 bonus for every completed FPS order in October this year. It's expected this promotion will cost up to more than one million dollars.
After attracting the drivers, Kwan told Marketing that the company will roll out a marketing campaign for customers but currently there's no time frame and details.
Last year, GOGOVAN provided GOGO Business for SMEs to consolidate cash payments to drivers. Following this, the new door-to-door service GOGODELIVERY rolled out this summer, accepts credit card payments up front, also driver accounts have just been equipped with the capability for electronic top-up, making the order taking process easier and quicker.
Kwan concluded that as e-payment has become increasingly popular, GOGOVAN will continue to explore various payment options to provide faster and more convenient services, while also strengthening its position in the industry.