Go Shop sees 11% revenue increase due to 'aggressive' marketing campaigns

Go Shop recorded an 11% increase in revenue to RM290 million for the 2017 financial year, which ended 31 January 2018 (FY 17). This was largely underpinned by a 38% growth in customer base which jumped to 1.3 million.Approximately 35.3% of total sales were generated through mobile and online platforms, and monthly active users on the mobile app also increased by 32% quarter-on-quarter.To boost its reach, Go Shop added a third channel targeting the growing and affluent Malay community, as well as introduced new and innovative segments on Astro branded channels including Astro Oasis and Astro Ria. It also developed more localised Chinese content in Hokkien and Cantonese.Its celebrity-branded live demo shows such as Go Pak Nil and Mei Yan show also helping deepen engagement with consumers. Outside of Malaysia, Go Shop continued to expand its reach and presence in Singapore by establishing new partnerships across several platforms, including Mediacorp. As such, it offered Go Shop access to 4.2 million more viewers.According to CEO of Astro GS Shop Grace Lee, Go Shop's steady growth in sales and positive customer sentiments last year were primarily driven by more customers shopping across TV, online and mobile platforms. This was a result of "aggressive marketing" campaigns on digital and social platforms as well as leveraging on the group’s assets, Lee said.