Sightseeing pass company Go City and Weixin Pay have signed a Memorandum of Understanding (MoU) to enable Chinese tourists to enjoy the best of sightseeing across over 30 cities across Go City’s portfolio, as part of an effort to benefit the global tourism industry.
This first-of-its-kind partnership includes a joint marketing plan for over three years, during which both parties will allocate resources to boost the usage of both the Go City Weixin's mini programme and Weixin Pay.
This comes following the launch of Go City's Weixin mini programme back in September, after which Go City has seen exponential revenue growth from Mainland Chinese customers month-on-month, according to Dawn Jeremiah, vice president, marketing and eCommerce for Go City.
The Weixin mini programme had been re-imagined to cater to the needs of the modern traveller, with fully integrated content management, order management and back-end service systems to provide information, imagery and availability for many attractions.
“We’ve seen a 1.5x growth in September and October versus 2019 and a 2x growth this month versus 2019. exponential growth particularly in Singapore, followed by London, Sydney, Bangkok, Oahu, New York, Barcelona and Paris. This year’s Golden Week saw our pass volume sales grow to 4x, average basket size grow by 25%, and lower refund rates, all compared to that of 2019," Jeremiah added.
The MoU signing represents the commencement of promising enhanced experiences and convenience for Chinese travellers across Singapore offered by Go City and Weixin Pay. The partnership seeks to redefine the way people explore Singapore’s greatest destinations, making it affordable, accessible, and truly memorable.
Neville Doe, group chief financial officer of Go City said during the signing ceremony, “This exciting partnership with Weixin Pay is a testament to Go City's commitment to revolutionising the travel experiences for our customers. We're incredibly excited to team up with a world-class leader in digital payment solutions to better serve our Chinese customers."
"Our mini programme is already enhancing the purchase and usage experience for these customers and this partnership takes this incredible proposition to greater heights. Together, we're set to open up a world of fresh possibilities such as special deals and unique experiences for these travellers across Southeast Asia and beyond.”
Etienne Ng, regional director, Southeast Asia for Weixin Pay, said: “We are excited to collaborate with Go City, a pioneer in the tourism industry. This partnership aligns with our aim to provide Chinese users with seamless and secure payment options, enriching their travel experience in Singapore and the rest of the region, and represents a significant step towards achieving that vision for our users.”
MARKETING-INTERACTIVE has reached out to Go City for more information.
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