New bus company Go-Ahead Singapore, which will commence from 4 September 2016, has partnered up with Moove Media for a period of five years.
Moove Media will be responsible for bus advertising on Go-Ahead Singapore’s fleet of approximately 400 buses. Moove Media will also manage commercial properties and advertising spaces at Pasir Ris and Punggol bus interchanges.
Catherine Booth, operations director, Go-Ahead Singapore said: “Moove Media is a prominent player in the Out-of-Home (OOH) industry, with extensive experience and track records. It has a strong reputation for providing effective OOH advertising solutions. Moove Media shares the same commitment to high standards as us, and we believe that advertisers, tenants and event organisers will benefit from their expertise. We have already received queries from parties interested in our advertising and event spaces and believe that demand will increase. Moove Media is well placed to meet this demand.”
Jayne Kwek, chief executive officer, Moove Media added: "Moove Media is pleased and honoured that it has been appointed Go Ahead's exclusive advertising partner and awarded a five-year bus and bus interchange advertising contract, which includes the management of commercial properties in Pasir Ris and Punggol bus interchanges. With this partnership, we look forward to continue offering creative and engaging OOH campaigns to all advertisers."