GMA shines bright at the Spark Awards 2015

GMA Marketing and Productions blitzed the competition at the second annual Spark Awards for Media Excellence in Singapore tonight and was crowned the overall Best in Show for 2015.

The main platform for media owners across South Asia, Southeast Asia and ANZ to showcase their solutions and services for advertisers, the Awards saw a crowd of over 200 excited finalists gather at the Singapore Marriott Tang Plaza Hotel to see if their company would take home the top awards. All entries were carefully evaluated by a high-profile panel of 23 media professionals. See the full jury here.

Check out the full list of winners here.

Standing out from the crowd and impressing the jury with innovative solutions and team results, GMA Marketing and Productions was awarded seven Gold (for Best App by a Media Owner, Best Corporate Branding by a Media Owner, Best Engagement Strategy, Best Media Solution – Digital, Best Programme Promotion, Best Use of Branded Content by a Media Owner and Best Content Team). The Philippine media owner also picked up three Silver (for Best Media Solution – Digital, Best Media Solution – TV / Online Video and Best Use of Branded Content) and rounded out the impressive trophy haul with two Bronze (for Best Campaign by a Media Owner and Most Improved Offering by a Media Owner).

Campaigns which struck Gold for GMA included the Del Monte Kitchenomics App and the coverage of the Pacquiao-Mayweather Fight which took place in May this year.

Three weeks in the lead up to the fight GMA launched the “People’s Champ” campaign and movement, calling on viewers to get behind Manny Pacquiao with all Filipinos armed with the hashtag #GoManny.

The integrated campaign incorporated television, radio, print, out-of-home and digital media platforms. Despite waiving exclusive rights for the event and the simulcast coverage of the fight across the three major Philippine networks GMA’s campaign ensured it had the largest audience share, it was the preferred online medium for content on the fight and received overwhelming support across social media with #GoManny.

Tied in second place were Moving Walls and last year’s champion ABS-CBN Corporation. Both media owners scored a total of 13 points according to the Awards’ standard exponential-weighted point system (four points for Gold, two points for Silver and one point for Bronze).

Winning campaigns for ABS-CBN included the 360 App, a customised, real-time trade kit built for media buyers and media planners to keep updated on ABS-CBN’s expanding media properties. With over 80 multimedia channels open for advertisers the app offers a cost effective, digital savvy solution for clients to find the best match and platform for the brands.

Also scoring highly among ABS-CBN’s submissions was another key event in the Philippine calendar this year, the Papal visit with their “Pope, Thank You sa Malasakit” (Pope, Thank You for Your Compassion) integrated campaign. It was driven by the aim to spread Pope Francis’ message of compassion to Filipinos following recent disasters such as Super Typhoon Haiyan.

Moving Walls celebrated wins for solutions including ‘Moving Insights’ which incorporated eye-ball tracking and measurement software to deliver accurate metrics of its Digital Out-Of-Home screens and solutions for clients.

Other media champs with stellar performances in 2015 included Summit Media, BBC Worldwide, Big Tree Outdoor, Astro and Seven West Media & Yahoo7.

It was a tight competition and a total of 73 trophies were awarded to the leading media owners across the regions at the ceremony.

The Spark Awards 2015 was supported by partners Peroni Nastro Azzurro and Choice Wines International.