Globe Telecom’s full-day activation called Globe Slipstream last 30 August has successfully drawn a crowd not just at the Bonifacio Global City (BGC) but also online, engaging more than 2 billion user impressions on social media.
Globe Slipstream transformed the BGC streets into a race track where Lotus F1 Junior driver Marlon Stöckinger held a racing exhibition riding a real F1 car. A Karting Shootout with celebrity drivers such as Dyan Castillejo, Phoemela Baranda, Bea Rose Santiago and Stöckinger himself was also held.
Interactive booths, speed challenges and a play area for kids with a Mad Science exhibit were also set up for the public while a night concert capped off the event.
Havas Media Ortega (HVMO) and its social media arm Socialyse supported the activation with a social media command center to ensure that all social media users, whether at the event or not, could also experience Globe Slipstream.
HVMO reports that all social media efforts and hashtags related to the event successfully generated a total of 2.24 billion impressions from 314,035 mentions.
Globe has tapped Twitter, Instagram, YouTube and Facebook for real-time updates, post photos and videos of the activities on-ground, utilizing hashtags #BeFastBeGlobe, #GnaYan to join social media conversations that eventually became trending topics globally.
The telco also created the Car Capture Challenge on Twitter that encouraged participants to take a selfie with Stöckinger’s Lotus WSR race car speeding behind them. Another online engagement activity called Race Outfit of the Day (ROTD) challenged users to post their race day outfits. All online challenges made use of the hashtag #GlobeSlipstream.
A two-hour livestream on YouTube was also conducted to give users at home a real-time look at the event. This was matched with another Twitter campaign for livestream viewers to show off their knowledge on racing and Globe Slipstream through the hashtag #SlipstreamLive.
Globe even posted a series of same-day edit videos on YouTube and Facebook to give Filipinos who can’t be on the BGC grounds a summary of highlights of the event, showing Stöckinger’s race car run, the cars at the event, the speed challenges in BGC, the concert and the celebrities who attended the event.