Global sports media firm launches media arm to handle sponsorships and ads duties

Global sports media company, DAZN Group has unveiled that its DAZN Media arm will be the new entity responsible for global media partnerships, as sponsorship and advertising on sport streaming service. The creation of DAZN Media follows the realignment of DAZN Group, formerly Perform Group, to combine assets and inventory that create packages for advertisers.Initially, DAZN Media in Europe was working with a select group of advertisers, including VW, Tipico and BWin to introduce brand advertising ahead of its full rollout this year. Stefano D’Anna leads the division as EVP media reporting to James Rushton, chief revenue officer at DAZN Group.DAZN Media will launch an off-platform network called DAZN+, aggregating the reach from owned media platforms including Goal, Sporting News and DAZN Player (formerly ePlayer). This also includes social channels, influencers, talent, rights and in-stadia to offer brands a data-driven platform to engage with fans.DAZN Player reaches millions of fans globally by aggregating select premium sports content from DAZN, rights holders and news agencies for distribution across publisher sites including Mail Online and MSN. This also includes regional publishers in Southeast Asia including Rappler, ABS-CBN and Thairath.DAZN Media will also oversee all global and local commercial opportunities for brands across DAZN, and also the live and on-demand sport streaming service available in Spain, Italy, Germany, Austria, Switzerland, Japan, US and Canada, and soon to launch in Brazil. It will also manage commercial inventory across some of the sport websites including Goal and Sporting News.Andy Jackson, VP of strategy for Asia at DAZN Media said that the DAZN+ ecosystem in Southeast Asia allows brands to engage with sports fans at scale through insight-driven content campaigns or high-impact, highly-targeted media executions.D’Anna said that with the introduction of media placements on DAZN, the team will be providing brands with the impact of TV, complemented by the targeting and insights of digital. Adding in DAZN+, she said that the platform can reach fans across any platform with personalised communications that are "relevant and engaging".Rushton said that the company is working towards mobilising the combined strengths of its brands, products, editorial and video content together with data-led insights to build a new way for advertisers to associate with sport and fans at a local and global level. "We’re looking at everything from unique formats, to branded content and sponsorship that deliver value for brands and enable us to continue to invest in premium content and the latest technology that takes fans closer to sport they love for an affordable price," he added.