Global OOH company Mediakeys simplifies services under one brand umbrella

Independent international out-of-home media company, Mediakeys has restructured to consolidate all of its services under one brand umbrella. Mediakeys will now be the lead brand that previously included Comkeys, Mediakeys and Adkeys.According to Mediakeys, the new branding is one of the many parts of its transformation and aims to strengthen the company’s position in the international marketing industry. The new brand initiative also looks to reflect the company’s international expertise. The firm has worked on numerous global campaigns, including the current SAP airport branding within Singapore Changi Airport. One of its specialty is using its own programmatic platform called Dr Banner to accurately enhance the local, regional and digital components of campaigns. Paul Cahierre (pictured), CEO and president said Mediakeys is the most internationally recognised brand and with this new positioning will cover its creative services, international media exchange as well as its digital products and platforms.“Reflecting on our growth and evolution we decided to simplify our brand structure and bring all of our services under one brand umbrella,” he added. According to Mediakeys’ general manager, Anne-Sophie Boniface, although the company is changing its logo, it will not waver Mediakeys’ service and dedication to delivering independent, innovative and measurable creative advertising and media solutions.Last year, former CEO of WPP’s Kinetic, David Payne joined Mediakeys as global head of strategy and operations. He brought with him over 20 years of out-of-home media expertise, Payne will be based in London and will be overseeing Mediakeys’ international expansion.