Giant Malaysia collected "Little Giant Stories" from its staff and customers in a campaign to show what Giant truly means to Malaysians, as well as to celebrate its 74th anniversary and Malaysia National Day.
The three-minute video has over three million views on Giant Malaysia's YouTube page since its launch on 9 August 2018. Similarly, the video has garnered 21k views, 197 reacts, and 143 shares on Giant Malaysia's Facebook page.
In a statement to A+M, Giant's spokesperson said that through "Little Giant Stories", it wanted to share the inspiring real life encounters its employees go through that are relatable to Malaysians, as well as stories of customers that have been supportive towards the brand throughout its years of operations.
Furthermore, Giant Malaysia also launched the "Tawaran Hari Kebangsaan - Ekstra Jimat, Ekstra Ceria" campaign to celebrate this year’s Malaysia’s National Day. For the month of August, Giant stores offered a 50% discount on pre-selected products. This promotion was limited to three items per customer with a minimum purchase of RM30. With the campaign, Giant's spokesperson said the company aimed to help ease the cost of living and enhance living standards of Malaysians.
"Our National Day Campaign is driven by our core mission to provide groceries and everyday essentials at very competitive pricing as it forms the largest part of monthly expenditure of most families. We want Malaysians to enjoy the freedom of purchasing goods and necessities without having to worry about overspending this National Day," the spokesperson added.
Meanwhile across the border, Giant Singapore revealed last year which town in Singapore to be the most “kiasu”, following an inter-town competition conducted by the supermarket which saw Tampines coming up top with a score of 1,245,914 points.