Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Getting 150,000-plus CSR Likes in a week

share on

Last year, Tempo Hong Kong started planting trees in Mongolia as a part of its CSR project and in keeping with its promise of “every tree cut down will be replaced by three trees”.A week ago, it extended its green footprint to Ningxia and Facebook, where if users share its designated Facebook page and get 10 likes, Tempo will plant a virtual tree on the page under their name, and eventually, dedicate a new tree to them when the campaign is over.Only a week into the game and the page has garnered more than 170,000 likes, which translates to 170 soon-to-come trees.The Tempo tree-planting endeavour started in Europe, but the Facebook spot was the first one to be launched in Asia, and for Aileen Ho, marketing manager for SCA Hygiene North Asia – Tempo’s mother company, getting attention through a digital thumbs-up is better than attaching it onto a sales effort.“Facebook is a good platform to connect with Tempo fans: we don’t want to make it very commercialised, so instead of going ‘we’ll plant X-number of trees if we sell Y-number of tissues’, we found another way to push this viral.”The five-week campaign will run until the end of March.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window