B2B technology marketing agency GetIT Comms has expanded into Malaysia with a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing.
Leading the office is country manager Iriani Kamaluddin who has over 16 years of marketing experience in the telecommunications, big data analytics, eCommerce and publishing industries. She has held local, global and regional positions in Ericsson and Maxis, and was previously the marketing director at SAS in Malaysia.
A+M has reached out to GetIT Comms for additional information about the new office.
Iriani said that with the acceleration of competition for enterprise customers, technology companies are looking for sales and marketing solutions that can deliver better ROI and better quality leads faster.
“By employing B2B technology marketing best practices that have been tried and tested in other markets, our clients in Malaysia now have access to this expertise delivered by a team with local market experience,” she said.
She added that its team of technology editors and performance marketers understand technology and that is something the agency’s clients appreciate as it speeds up the content creation process and enables them to design better campaign strategies.
According to group CEO and director Anol Bhattacharya, there are growing demands among Malaysian clients for expertise in delivering ROI-based campaigns. Also, similar cultural and business contexts also make Malaysia a good fit for the agency.
The agency was established in 1998 and is headquartered in Singapore. Among its list of clients include Lenovo DCG, StarHub, Maxis, Cisco, Dimension Data, Avaya, Microsoft, CyberSource-VISA, Orange Business Services, Google Cloud, Cognizant, Akamai, Telstra Global and HGST.
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