Canon Marketing Malaysia has launched the ‘In-Touch with Canon' integrated marketing plan.
In support of the campaign, it has also launched the ‘Canon M'sia' app, which gives users latest promotions and news on the brand.
The app, which has been downloaded more than 15,000 times since the soft launch, is available on iOS platforms.
The 'In-Touch with Canon' programme ensures better engagement between Canon and its consumers, while the app enables consumers easy and quicker access to the latest Canon news, said Simon Wong, director of imaging consumer products, Canon Marketing Malaysia.
Wong added it is important for a corporation to stay on the cutting edge by using the latest technology, and in so doing, Canon has allocated 1 million ringgit to develop its social media promotions.