Geometry has promoted managing director of its Singapore office, Jane Perry (pictured above), to the role of global client lead APAC. This comes as the agency aims to bolster its global client initiative across the region. Meanwhile, Jorge Thauby (pictured below), executive creative director will take on the position as global clients, ECD APAC. In their new roles, Perry and Thauby will be supporting Geometry leads across the region on growing its global clients, whilst maintaining responsibility for the overall health of the Singapore agency.
“To take a Singapore managing director and ECD and put them onto a regional growth team is indicative of the focus and drive our CEO has for the region. It’s an exciting time for Geometry as we work to redefine brand experience. Building on the great success we have had out of Singapore, I’m excited to drive our clients’ agenda for and on behalf of Geometry and WPP across APAC,” Perry said. Both Perry and Thauby will also be keeping the current role as MD and ECD, respectively, in Singapore.
“I am also excited that Perry and Thauby, with their strong strategic and creative thinking, are officially tasked to support other markets and will immensely help us to expand our client portfolio across APAC. Their proven record of winning new business and collaborating with other WPP agencies is a valuable asset to us. Singapore’s expertise will help other markets to grow and succeed,” Diana Cawley, Geometry’s APAC CEO said.
Andreas Moellmann (pictured below), former chief strategy officer/head of digital of Geometry Japan, to regional chief experience officer. He joined Geometry in January 2018 and helped in innovating the agency’s offering and client solutions.
In his new role, his focus will be on pushing the boundaries of brand experiences. Moellmann said people want to enjoy experiences, not just buy a product. Designing experiences that stretch across the entire online and offline customer journey and influence people’s behavior is an intellectual, cultural and processual challenge, according to him. He added that Geometry’s background in brand activation and its resulting focus on the customer is the critical ingredient for getting it right.
On the new appointments, Cawley said the agency’s strength lies in shaping the best brand experiences through which it can influence people’s behavior and allocate the best expertise to deliver the best client service.
“Moellmann gave profound strategic and digital impact at Geometry Japan in a very short time. As we are in the midst of our own transformation in APAC, we need to utilise his capabilities across the region. He will add momentum to the progress we are already making,” she added.