Geometry Global Sri Lanka appoints new COO

Brand activation agency Geometry Global Sri Lanka has appointed Sancharitha Jayathilake as its new chief operating officer.

In his previous roles at Ogilvy Action Sri Lanka, Jayathilake (pictured) oversaw key activation departments and brings sales, marketing and brand management experience to his new position.  In his new capacity, he will be responsible for promoting the concept of precision activation to brands in the local market and maintaining Geometry Global’s position as a leader in this space.

Jayathilake said: “This is a fantastic opportunity to work on an array of exciting accounts and support the expansion of our current client base.”

He added that it is an exciting time to be working in brand activation in South Asia, and Sri Lanka in particular because much like "other parts of the region, mass media is becoming more fragmented as digital media increases its presence”.

“So many factors influence the purchase decisions of consumers, as they are always connected.  The key for brands is to understand their target customers’ journey and influence them at the right time, in the right place and with the right message. This is where Geometry’s insights and expertise can make a real difference and deliver real value for clients," he said.