Geometry Global Hong Kong names new MD

Geometry Global Hong Kong has announced appointment of Anne Vanlaeys as its managing director following the promotion of Chow Po Kong to client services director.

Anne Vanlaeys replaces David Paysant's role. She began her career on the client side in marketing and trade, before moving to the agency side in 1999. After a short stint at McCann Momentum, she joined Ogilvy Paris in 2002 where she held various regional and global account lead roles.

Vanlaeys joined Geometry Global when it launched in 2013, as MD of the French office. She moved to Hong Kong in September 2016 as a global brand director, before her appointment as managing director. She has worked with major brands, including Piaget, Bacardi, Barclays, Europcar and Danone, to name but a few.

"Geometry Global is truly a global network and Hong Kong obviously plays a critical role in it. I am thrilled to be part of such a creative and dynamic team," she said in the release.

Vanlaeys also announced the promotion of Chow as client services director, who will be tasked to deliver the vision of the leadership team.

Kong is an industry veteran with 15 years experience specialised in ATL, activation and retail. She joined Ogilvy in 2008 as a business director. Her previous career includes DDB Hong Kong and Dentsu Hong Kong. Her client portfolio spans from consumer goods (Unilever, Nestle), finance (DBS, Prudential) and transportation (MTR) to retail (A.S. Watson, Sky Connection) and Global Travel Retail on liquors and cosmetics.

"I am so excited to have the opportunity to take Geometry Global Hong Kong to the next level with our management team," Kong commented. “But promotion doesn't guarantee success - pioneer-ship, mentorship and leadership do. In our industry, we sell creativity and ideas every day, but these are not as important as our people. Hence, I will continue to devote my time to growing young talent."

Diana Cawley, CEO of Geometry Global Asia Pacific, added, "For both, the new structure is a well-deserved recognition. Hong Kong is an important organisation to us, with its diverse client portfolio and robust growth. Anne has worked both on the agency and client side, therefore is well equipped to serve our clients’ needs to change consumer behavior. Chow-Po’s promotion is recognition of her solid client relationship and analytical skills, which have made her a great asset to the Hong Kong team and to the region."