Geometry Malaysia has appointed Filipe Lampreia (pictured right, standing) as head of strategic planning and Joseph Laihee (pictured left, standing) as experiential architect as the company moves to its new office.
Prior to his appointment, Lampreia helmed the role as head of strategic planning at Geometry Costa Rica and Mexico. Bringing with him 15 years of experience, he was regional strategic planning director for Coca Cola Global/North America as well as Kellogg’s Latin America previously. Lampreia will be reporting directly to Kenny Loh, CEO of Geometry Malaysia.
Joining from Dubai, Laihee brings with him prior experience in being at the forefront of the marketplace ecosystem. He will work directly under Geometry Malaysia’s ECD, Michael Fillon who was appointed earlier this year. (Read more: Geometry Malaysia appoints Michael Fillon as ECD )
“I am very excited in having two great new guys join us at Geometry. Everything is fitting into place as we move into our new (and improved) office and our new way of working. With the inclusion of Lampreia’s and Laihee’s, Geometry’s place as the pivotal experience agency is well set,” Loh said.
“Geometry Malaysia is on the cusp of something epic. We are not just cementing our credibility in comprehensive brand experience, we are also enforcing our vision of building an agency full of idea generators with transferrable, technical capabilities. Together, Lampreia and Laihee will work seamlessly with Loh and myself to create new opportunities for our clients and their shoppers – driven by ideas that help people buy well,” Fillon said.
He also added that Laihee brings with him a “wealth of creative uniqueness” and it will be a game changer in terms of experiential perspective and structural design angle.