Airasia Airbus helps GE build brand presence in Asia

Three of AirAsia’s Airbus A320s will be sporting General Electric’s livery and colours as part of the American conglomerate's bold corporate branding exercise.

The campaign is targeted at primarily for Malaysia and ASEAN markets. In a statement to A + M, AirAsia said that the tie-up is also a reflection of GE and the airline group’s long-standing relationship.

The low-cost carrier recently announced a US$2.7 billion order of 200 more CFM LEAP-1A engines to power its 100 new Airbus A321neo aircraft. CFM International is a 50/50 joint company between GE and Safran Aircraft Engines.