Gen Z perspectives: Agency Agenda podcast, Luckin Coffee's cheesy collab and 11.11 surge

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week at MARKETING-INTERACTIVE: we kicked off a new podcast, Luckin Coffee got playful with Tom & Jerry, and we unpacked the Singles Day frenzy, all while chowing down some sambal.

We've got all the spice right here, tune in. 

Don't miss: Gen Z perspectives: Mustafa Centre goes digital, Coca-Cola's AI ad & Sephora’s Mariah Carey-filled Christmas

1. Agency agenda: Sir Martin Sorrell says 'Data is not the enemy of creativity'

Speaking on Agency Agenda, MARKETING-INTERACTIVE’s newest Marketing Connected podcast series with agency leaders, Sir Martin Sorrell shared an unfiltered view of where the global advertising industry is headed.

The founder of WPP and current executive chairman of S4 Capital believes the sector is at a critical turning point shaped by AI, economic pressure, and shifting global power markets.

Read more here. 

2. Luckin Coffee brings Tom & Jerry chaos to cups in latest collab

Luckin Coffee Singapore is stirring up nostalgia with its latest collaboration featuring the iconic cartoon duo Tom and Jerry. In its latest campaign, the coffee brand introduced its all-new Mascarpone Latte, described as “silky Danish mascarpone meets bold, full-bodied espresso”.

According to Luckin Coffee Singapore, the collaboration was designed to “add a dash of nostalgia and a sprinkle of mischief to the holidays”.

Read more here. 

3. Beyond discounts, what’s driving Southeast Asia’s Singles’ Day surge?

Singles’ Day is proving once again to be Southeast Asia’s dominant retail event, far outpacing Western shopping days such as Black Friday and Cyber Monday.

According to Meltwater social listening data from 29 September to 28 October 2025, Singles’ Day generated 47,800 mentions, accounting for 93% of all conversations, while Black Friday recorded just 3,190 mentions (6.2%) and Cyber Monday only 244 mentions (0.48%). The pattern holds across reach and engagement, cementing Singles’ Day as the region’s top-of-mind shopping moment.

Read more here. 

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