GCash partners with Happy Marketer to drive digital performance in the Philippines

GCash, one of the world’s first mobile wallet solutions, is a BSP-regulated mobile money service which lets Filipinos buy data and text load, purchase items, send and receive money, pay bills, and more transactions through a single app. A part of Globe Telecommunications, a major telco in the Philippines, it has selected Happy Marketer as its partner to help drive app adoption and usage.

Happy Marketer has a decade of experience working with brands in the financial services industry, and help drive user acquistion and eventually, a higher and consistent adoption of the app. GCash’s service offerings are targeted at different groups of Filipinos, all of which have incredibly unique behavior and characteristics. The agency will help GCash drive personalised experiences for every Filipino through advanced data analysis and in the process, deliver enhanced value to every customer.

Sanchit Mendiratta, senior partner at Happy Marketer, said, “Over the last decade, we’ve collaborated with hundreds of leading brands across Southeast Asia, and this is a unique opportunity to partner and work with a powerful brand like GCash, that has such a pertinent influence on our daily lives and habits of the Filipino millennial. Together
with the team at GCash, we will leverage our expertise in data and precision marketing to help them deepen and enrich the connection that they have with their customers.”

Christopher Manguera, Chief Marketing Officer of GCash, remarked,”As the Philippines’ leading mobile wallet, we’re always looking for ways to add value to a Filipino’s financial lifestyle. We already have 20 million customers to date, and are looking to grow our user base exponentially in the coming months. We believe that our partnership with Happy Marketer will help us reach the right people with the right message at the right time.”

GCash is the Philippines’ first and leading mobile money wallet. Through the GCash App, customers can easily purchase prepaid airtime; pay bills at over 400 partner billers nationwide; send and receive money anywhere in the Philippines; pay using QR codes at over 50,000 partner merchants; invest money at money market funds; and save money through the convenience of their smartphone.

GCash has led the fintech services industry since its establishment in 2015. These advancements were made possible by the innovative culture of the company and its unending commitment to provide finance for all. GCash is a subsidiary of Mynt (Globe Fintech Innovations, Inc). For more information, visit www.gcash.com