Garuda Indonesia Airlines has appointed Starcom MediaVest Group's Spark Communications for its global media planning and buying duties.
The appointment follows a review of Garuda Indonesia's advertising partners in 2012. Spark Communications will take on all media planning and buying duties for offline and online for all international markets for the national carrier.
Sparks Communications is tasked to help the airline Garuda Indonesia meet its goal, and to boost the national carrier's brand and business objectives through marketing communications.
Recently Garuda Airlines also picked Lowe Indonesia as its creative partner over long-time incumbent Dentsu after a pitch.