Garena and Media Prima join forces to promote e-gaming

Garena, Southeast Asian consumer internet platform company, has partnered with Media Prima Television Networks to promote and educate Malaysians about the e-gaming industry.

As part of the partnership, Garena will manage event proceedings and provide relevant content, as well as technical and manpower support for upcoming event collaborations. Meanwhile, Media Prima aims to provide new access to tournaments, updates and events for popular e-sports titles such as "League of Legends", "EA Sports FIFA Online3" and "Arena of Valor" via TV network and social media broadcasts.

The announcement comes after Media Prima launched its new online portal in partnership with Malaysia Digital Economy Corporation (MDEC) and online news portal MyGameOn earlier this week. MyGameOn targets urban and sub-urban customers ranging from 12 to 25 years old, who love gaming or stays up-to-date on the latest trend or news related to games and game tournament. MDEC and Garena were among the major key partners behind the development of MyGameOn.

“We see the full potential of e-gaming and there is much to do to put Malaysia on the international Esports stage. That is why we are working to air gaming tournaments on Media Prima’s TV networks. Our aim is to promote tournaments, gaming news and events, in and around Malaysia, also regionally via coverage on TV or our social media platforms," Johan Ishak, CEO of Media Prima Television Networks, said.

“E-sports has evolved into a spectator’s sport with a growing culture and fan base in Malaysia, limited only by infrastructure. Airing local tournaments on mass media is a big first step towards making esports more accessible in the nation. We believe that the long term collaboration between Garena and Media Prima will greatly strengthen the gaming ecosystem by giving more voice and visibility to the local players, events and happenings," Fern Yeap, Garena Malaysia’s partnerships manager, said.