Gardens by the Bay picks Havas for media duties

Gardens by the Bay has appointed Havas Media Singapore as its media agency.

The agency was appointed to the business after a pitch process, which involved PHD and incumbent Briq. As media agency of record, Havas Media Singapore will handle Gardens by the Bay’s traditional media planning and buying, as well as support the brand’s digital media strategy.

Jacqui Lim, MD of Havas Media Singapore, said: “We are extremely honored to have been selected as the media agency of record for a local icon such as Gardens by the Bay. Havas Media has a proven track record in delivering data-driven, integrated solutions and we are confident that this will make us a genuinely valued partner to Gardens by the Bay. We look forward to the partnership. ”

Late last year,  Gardens by the Bay has appointed Ninemer Public Relations as its PR agency, following a pitch. The agency has been awarded a 24-month communications retainer by Gardens by the Bay. It also appointed Singapore-based digital marketing agency Point O One for a 12-month long project to produce Gardens by the Bay’s membership e-newsletter, Garden Vibes.

Gardens by the Bay opened in 2012 with a showcase of diverse plant life from all over the world, ranging from species in cool, temperate climates to tropical forests and habitats.