Gardens by the Bay names creative partner

Gardens by the Bay recently re-appointed independent Singapore agency, Blak Labs, following a pitch.

The appointment is for two years with the option for the client to extend for 12 months. Blak Labs will continue to create all local and international branding efforts for the People’s Garden and works hand in hand with the client’s media, digital and PR agencies.

Charlie Blower, co-founder and Managing Partner of Blak Labs said:

“From day one, we’ve grown our relationship with Gardens by the Bay by delivering great creative with our proprietary Creative Care. So to be reappointed yet again, especially when we were up against some of Singapore’s top agencies is particularly rewarding.”

This is the third time that Blak Labs has successfully tendered for Gardens by the Bay. The Singapore boutique pitched for the launch in 2011.

Most recently Gardens by the Bay also appointed Havas Media for its media buying account.

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