Gardens by the Bay appoints local digital agency

Singapore iconic park Gardens by the Bay has appointed Singapore-based digital marketing agency Point O One for a 12-month long project to produce Gardens by the Bay’s membership e-newsletter, Garden Vibes.

The appointment came following a pitch.

The quarterly e-newsletter is aimed at keeping its members engaged and informed of the latest happenings at the Gardens. As part of the agency’s remit, Point O One will redevelop the e-newsletter for better user engagement and work with the team on editorial content across the year.

The agency has also recently hired Daniel Lim as account director with over 10 years of experience in account servicing. Having worked with brands like Microsoft, SONY and Vivocity, Lim will play a key role in the production of Garden Vibes.

“We are truly honoured to be selected as a partner by one of the best urban gardens in the region. As a boutique agency up against some bigger names in the pitch, I believe our unique and strong digital approach and storytelling capabilities as well as data-driven insights, made the difference. My team and I are excited and are looking forward to working with Gardens by the Bay,” Sonia Tay (pictured), founder & CEO of Point O One, said.