Gamuda Land's Lunar New year video titled "The Family Tree" portrays the significance of staying connected to one's family and the brand's values. It also highlights the different parts of trees to represent the stages of life.
Done in collaboration with creative agency FOREFRONT, the video is part of Gamuda Land's festive campaign titled 满 (complete), which describes the state in which one is filled with familial love and rooted in festive joy. The video portrays the main character from a young boy to an adult, as he discovers the importance of going back to his roots and reuniting with family.
Jeff Chang, chief operating officer, FOREFRONT, said trees represent growth, be it in families or communities. When one's roots or values are strong, families and communities are able to blossom. Chang added that trees also tie back to Gamuda Land's core value of building communities.
"We hope that the video will serve as an emotional encouragement for the viewers to cherish and reunite with their families this festive season." he added.