Gaming computers record strong surge in demand across APAC

Gaming PCs remained one of the most important drivers of growth in the computer market globally, as well as in Asia Pacific in the first half of 2017. The continuing boom in the world of electronic games has been stimulating strong consumer demand in this segment, generating 39% growth in terms of volume, and a corresponding 36% incremental sales value across APAC over the same period a year ago, the latest study from GfK revealed.

Although traditional notebooks and tower desktops are the most sought after computing devices by consumers, the report revealed that new form factors such as convertibles, ultra-thin, large all-in-one, and gaming PCs are gaining traction, generating sales amounting to around HKD 56.8 billion within Asia Pacific in January to June this year.

"After several challenging years competing with new technologies like tablets and smartphones, gaming PCs have finally developed from a niche segment to a strong selling mainstream product," highlighted Gerard Tan, senior director, Technology Retail Tracking, GfK Asia. "Gaming enthusiasts are increasingly willing to splurge on enhanced gaming devices to enjoy better graphical experiences and smoother runs."

The growth potential of gaming PC has been attracting more players in the market which today stands at 24 brands with their total offering being more than 1,700 models, compared to only 810 three years ago.

"In addition to existing dedicated PC gaming models, mainstream computer manufacturers are also coming up with their own gaming series with competitive specs and pricings to target the mass market," said Tan. "With all these exciting developments, fuelled by the growing interest in virtual reality and the roaring success of e-sports, we foresee that the PC gaming segment will continue to remain robust in the foreseeable future," he added.

PC gaming accessories (monitors, keyboards, headsets, mice) are also enjoying robust sales among consumers as a result of the thriving PC gaming market. Worldwide, this segment achieved a 56 percent increase in sales over the previous year for the period of January to June. Overall, revenues for the first half of 2017 amounted to about HKD 10.2 billion.

In Asia Pacific, significant growth in consumer spend were similarly registered in the gaming centric models of monitors (154%), keyboards (9%), headsets (29%), and mice (21%).