Yahoo’s TechnoStorm tech portal came to life for a second time in the Philippines last 29 November to 1 December in a consumer electronics expo held at Market Market, Bonifacio Global City.
Over 141,000 people flocked to the mobile booths to experience live demos and tune in to the talk sessions in what Yahoo calls as the country’s own Consumer Electronics Show (CES) originally held in the US.
TechnoStorm is the Internet giant’s attempt to bring online traffic to actual sales for their brand partners, which include Hewlett Packard, Sony, LG, Huawei, MyPhone, Globe, BDO, Sun Cellular, CloudFone, Blink and Paktor.
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“TechnoStorm has met success because we utilize Yahoo’s digital capacities and collaborate with other players in the tech industry to provide a highly-personalized experience for users,” said Mike Constantino, Country Sales Director of Yahoo Philippines.
“This was a unique event that reflects Yahoo’s passion of celebrating innovation by finding creative ways to use technology to make daily tasks more inspiring and entertaining,” added Constantino.
Traffic at the Yahoo Philippines TechnoStorm portal has been stellar since it was launched, receiving over 16 million visitors seeking information and expert advice on anything tech.