GAIA has gained a reputation for delivering powerful experiences through integrated creative solutions to clients. The agency has won the silver and local hero awards for best Acquisition/Retention agency; and a bronze award for Boutique Agency of the year at MARKETING-INTERACTIVE's Agency of the Year Awards in June this year.
Established in 2017, GAIA has served over 40 clients in the past five years, working on a slew of initiatives from low-budget print ads to corporate brands branding campaigns, such as Pocari Sweat, HKMC, MTR, Dove, San Miguel and Brand’s, and even large-scale APAC branding campaigns.
Despite being a small-scale agency, GAIA always strives to think big to keep nourishing clients with creativity and help them realise their objectives. As a full services agency, GAIA provides one-stop services including campaign planning, brand building strategy, creative solutions, production monitoring, artist line-up and management, media planning and buying.
GAIA’s recent campaign with Pocari Sweat is a creative piece to be highlighted. Organised by ViuTV, the campaign was done in collaboration with girl group COLLAR, and showcased the uniqueness and unforgettable power of each of them. The core idea behind the campaign is to unleash the unique power of sweat for the eight girls and celebrate the 40th anniversary of the brand, encouraging audiences to pursue their dreams with Pocari Sweat.
The agency demonstrated its capabilities in brainstorming strategies and delivering campaigns with strong and impressive messages.
The agency also created a campaign with The Hong Kong Mortgage Corporation to rebrand the “HKMC retirement solutions” as “HKMC Retire 3 退休3寶” in July last year. Given the viral effect of MIRROR, The HKMC was inspired to form their own mature boy band THE SENIORS to garner brand awareness.
To further enhance the energetic and approachable brand image of “HKMC Retire 3 退休3寶” this year, GAIA invited local artist Louise Lee Sze Kee to play the role as a “super-fan” at the beginning, and ultimately becoming THE SENIORS.
The campaign was portrayed in a five-episode mini-series, highlighting the key product features of “HKMC Retire 3 退休3寶” and their membership scheme "AMIGOS By HKMC", and using a lighthearted and humorous way to arouse public’s attention and awareness, and encourage HKMC’s target audience to enjoy the next stage of their lives after working hard for many years, and educate them on how to create lifelong streams of income.
With Lee’s popularity and adorable image, and the massive media exposure including TV commercials, cross-harbour tunnel domination, MTR Billboards, bus body, radio and digital ads, the interim feedback is encouraging, of which the campaign has generated a total of 3.1m views on YouTube and Facebook and over 3,200 social engagements on various online platforms.
The article is sponsored by GAIA Creative Limited.
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