Guinness Anchor (GAB) is ushering in the Year of the Snake with its latest ‘Celebration of Good Fortune, Prosperity and Longevity' campaign, comprising promotions, on-ground activities and auspicious events for consumers with print ads released.
Frontlined by GAB's own iconic trio of brews, Guinness, Tiger and Anchor, this nationwide promotion aims to reward drinkers with its Fu, Lu and Shou offering, in which consumers stand a chance to win prizes by checking the bottle cap liners of Guinness, Tiger and Anchor purchased throughout the festive season.
Prizes include nine solid gold Chinese deities Fu Lu Shou sets worth RM10,000 each, 999 gold-plated Fu Lu Shou sets worth RM1,000 each or an opportunity to redeem a Fu Lu Shouset with 18 bottle liners.
GAB will also organise a series of nationwide charity dinners to raise funds for worthy causes including for the refurbishment of the Chan She Shu Yuen Clan Association Hall in Petaling Street and six other Chinese communities and villages across the country.
"The Year of the Dragon has been a really great year for us, being the 11th consecutive year of growth for GAB. We are truly appreciative to our loyal consumers and would like to engage with them through innovative promotions such as this one," said GAB marketing director Yap Swee Leng.