FWD teams up with comedy duo to spark off humour frenzy

FWD Hong Kong has launched its latest campaign "This is how insurance works today", partnering up with comedy duo Andrew Lam(林敏驄) and Ronald Cheng(鄭中基) to spark off social buzz on Facebook, earning some 1 million accumulated views on the first video in two days.

The first launched video was the episode featuring the insurance company's 24-hour service hotline and live chat services, which has captivated social audience attention with Lam and Cheng’s witty conversation and  their reputable sense of humour.

Two other videos featuring FWD's claims ambassadors and its insurance solutions centres will be rolled out this month respectively.

Adding to the excitement will be the tongue-in-cheek "Lam Cheng chit chat" with the audience on Facebook from today (13 July).

The multi-media marketing campaign is aimed to challenge the traditional clichés of the insurance industry and demonstrate how insurance services should be in these days.

Paul Tse, chief marketing officer of FWD Hong Kong & Macau said, "To deliver our key messages in an untraditional and fun manner that is relevant to our audience, we have collaborated with 'Lam Cheng chit chat', a comedy duo formed by talented artists Andrew Lam and Ronald Cheng. Together we were able to inspire each other and created refreshing and humorous contents for our insurance service videos."

Client: FWD Life Insurance Company (Bermuda) Limited
Creative agency: Saatchi and Saatchi Hong Kong
Social and digital media agency: Vizeum Hong Kong
Media agency: PHD Hong Kong