FWD Singapore picks media agency

FWD Singapore has appointed Vizeum as its media agency on record. Vizeum will help drive media planning and buying strategies across multiple mediums and platforms in the country.FWD, the insurance arm of Asia based Pacific Century Group, has extensive regional presence in Asia and provides insurance solutions and a service-oriented experience for its customers across the region.“Having recently entered the Singapore market, we needed a partner who is committed and can work with us in our mission in helping people discover and make choices about their insurance needs in Singapore,” David Broom, chief marketing officer for FWD Singapore said.“Vizeum’s media proposal demonstrated their category knowledge and creativity and left a positive impression. We are eagerly looking forward to this partnership.”“Having the opportunity to work with FWD and being awarded agency of record is of great importance for us,” said Shrivathsa Raghunathan, MD Vizeum Singapore. “With the opportunity to shape understanding and interest in the insurance landscape in Singapore, Vizeum is dedicated to support FWD in their quest to bring comprehensive insurance solutions to customers in Singapore.”