FWD Insurance tackles travel pain points this holiday season

FWD Insurance Singapore has launched a travel insurance campaign aimed at giving Singapore travellers peace of mind ahead of the peak travel season. Running from May to July 2025, the “Skip to the good part” campaign promises flexibility, transparency, and speed. It also addresses common traveller pain points such as vague exclusions and complex claims processes.

The campaign also highlights key features such as FWD's 'Cancel for any reason' (CFAR) benefits, a 'Pre-existing condition (Pre-X) rider', and digital claims processing via the FWD app.

The campaign draws on research from Klook Protect’s "Travel troubles beyond lost luggage 2024" survey, which found that 21% of travellers across Asia, including Singapore, are seeking more flexible, non-traditional insurance solutions. A further 25% cited claims complexity as a major deterrent to purchase.

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To counter this, FWD’s CFAR coverage allows travellers to cancel for any reason from emergencies to a simple change of mind while the 'Pre-X rider' covers common chronic conditions such as asthma and diabetes. Claims for travel delays and outpatient visits can be submitted via app, with straightforward cases processed within a few working days.

To reinforce its messaging, FWD is rolling out a series of short films inspired by real travel dilemmas. One story follows a mother reassured by the 'Pre-X rider', another centres on a professional who cuts his trip short for a dream gig thanks to CFAR, and a third showcases a young traveller who files a last-minute baggage claim via the app. 

The campaign will run across multiple channels and is designed to connect with digital-savvy travellers, families, and working professionals looking for accessible, intuitive travel protection.

“At FWD, we are committed to making insurance simpler, more accessible, and more relevant to the needs of today’s travellers,” said Adrian Vincent, CEO of FWD Singapore. “Our enhanced travel coverage solutions provide flexibility and ease at every stage of the journey, allowing our customers to focus on what matters most — experiencing new destinations with greater peace of mind.”

The campaign comes as Singaporeans gear up for holiday season this June. According to a recent study by Revolut, travel is on the rise with 1 in 4 Singaporeans have either taken or plan to take more than three holidays in 2025

That said, money worries remain top of mind too, with 47% fear unexpected costs, card fraud, overspending and hidden fees. In fact, even in a digital-first economy, 17% of Singaporeans worry about the affordability of travel insurance. 

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