Helping people stay positive and cheering them up are not an uncommon theme of any marketing campaigns in 2020. Featuring a number of its employees and one renowned chef at House 1881, FWD Insurance's latest brand video showcases "real heroes" who share their aspirations and hopes while embracing the philosophy of celebrating living.
Aimed at paying homage to the characters' determination and grit, and the ability of FWD Insurance people to keep going in spite of all obstacles in life, the video tells the stories of a team of six people who are from different divisions in the group, along with a Michelin-starred chef of a restaurant at House 1881.
"This is a unique showcase of our people, their relentless pursuit of happiness and passions in both their personal and professional lives, and how they are fulfilling our vision to change the way people feel about insurance,” said Paul Tse, CMO of FWD Insurance Greater China.
The campaign offers us a feel-good message and a reminder that still important to celebrate the beauty of living and to stay optimistic during a year that has taken a toll on us all.
“FWD Insurance is proud to launch our invigorating new brand video in Hong Kong that is designed to inspire everyone to keep going in spite of these turbulent times," added Tse.