FWD Hong Kong has announced the launch of the “FWD Hong Kong Channel” on Spotify to engage consumers through music.Spotify’s digital music service platform provides subscribers convenient and free access to millions of tracks. Spotify brings music to the fingertips of more than half a million users in Hong Kong.Albert Chan, chief marketing officer of FWD Hong Kong and Macau, said: “FWD Hong Kong’s channel on Spotify is an extension of our innovative ‘Get ready to live!’ brand campaign which celebrates the lives and passions of our customers. We believe the channel will allow us to connect and engage with our key target audience, and facilitate the conversation of music lovers online.”Karen De Caux, account director for Spotify Asia, added: “FWD is not only Spotify Hong Kong’s first corporate partner from the financial industry, but also our first insurance partner in Asia. We are thrilled FWD recognises the possibilities of Spotify’s entertainment platform for engaging people with a universally loved medium – music.“We believe this will be an interesting way to make insurance more accessible to a new audience.”MEC Asia Pacific facilitated the FWD and Spotify co-operation. Antony Yiu, head of performance at MEC Asia Pacific, said: “FWD is a highly innovative brand in a traditionally conservative industry. We recommended the idea for a Spotify channel to FWD because music is a means of connecting with the people of Hong Kong. “By leveraging the popularity of Spotify, FWD will further strengthen their position in Hong Kong, as a provider that speaks the language of our generation.”
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