Strong customer relationship are the foundation for all insurance companies when it comes to marketing their brands.
To stand apart from its competitors, FWD has taken a different route to market its cancer protection plan via an interactive campaign at one of the busiest MTR stations.
Created by X2 Creative, the three weeks campaign is backed by a message that "the best defense is a good offense" and aims to encourage customers to be proactive in protecting their own health.
Passengers are engaged in a live interaction with a model via an "Interactive Live Advertising Lightbox" where they will receive prizes should they finish certain tasks.
At the end of the game, participants are invited to take photos with a boxing ring as the background screen, which will later on be sent to the participants via e-mail with a link to FWD new products' website.
Client: FWD Hong Kong
Creative agency: X2 CREATiVE
Creative lead: Frank Chan
Account lead: Matthew Chak
Production lead: Kwong Yu
Media agency: PHD