FWD Insurance is excited to announce the launch of a digital ecosystem in the Philippines that rewards everyone for doing good by way of sharing financial life skills and helping bridge the protection gap in the country. The groundbreaking FWD Affiliate Program is a first in the market. Everyone can be an affiliate by simply downloading the mobile app and completing the registration process for free. Through the app, financial advisors can spread financial knowledge and awareness in a trust-based environment to help others upskill their financial management and start futureproofing with investments and life insurance. At a time when Filipinos are stretching their budgets, now they can get expert financial self-help, and even be an ambassador helping others increase their financial IQ by sharing inspiring posts with rewards. Technology that enables this Affiliate app could not have come at a better time. The current global pandemic has made people think more about life and health issues, while economic uncertainty has triggered increasing interest in financial management and planning. Recent statements made by the Bangko Sentral ng Pilipinas exposed the average Filipino’s vulnerability: only 48% have savings to lean on during hard times, while household out-of-pocket expenses for health financing rose to a staggering P379.7B in 2019, as reported by the latest Philippine Statistics Authority numbers. According to FWD Insurance President and CEO Li Hao Zhuang, the Affiliate Program is a win-win platform for everyone involved. The app offers shareable financial knowledge, tools, and solutions while also creating employment, with an aim to start a virtuous cycle that directly empowers people and enhances protection inclusion. Li Hao said: “We want to reduce the digital divide and address the protection gap in the country. Through FWD’s Affiliate app, we democratize financial education and protection and make it rewarding for everyone. It allows our customers to berewarded for doing good, and we believe that is especially valuable in this time of need.”
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.