FutureBrand replaces APAC president

FutureBrand’s president, Asia Pacific, Sarah Reiter has left the business.

This has been confirmed to Marketing by Patrick Smith, the global chief executive officer. Reiter was reporting to Smith. According to Smith the move was made in an attempt to “refresh [the agency’s] approach.”

Dan Dimmock (pictured) and Karine Uehara have both already stepped up into the managing director, Southeast Asia and managing creative director, Southeast Asia roles respectively.

“I am creating a different kind of regional leadership role and will be announcing an appointment in the next few weeks. In the mean time I would like to thank Sarah for all her efforts over the last three years and wish her well with her future endeavours,” said Smith.

Read More News

in by

Going viral isn’t the endgame

While marketers are always looking for the viral effect, here’s why it doesn’t always pay off, says Waggener Edstrom’s Peter McFee..


Leave a Reply

You must be logged in to post a comment.