FutureBrand appoints Oz leadership

FutureBrand has demonstrated its continued strategic investment in the Australian market with the additions of Richard Curtis as chief executive officer and Graham Purnell as executive director, creative.

FutureBrand Asia Pacific president, Sarah Reiter, commented: “These two senior level appointments add significant strategic and creative leadership to the FutureBrand offer, and represent FutureBrand’s commitment to clients in the Australia and New Zealand marketplaces. Richard will lead national operations and both will play a key role on the APAC leadership team.

Curtis joins from Interbrand and Purnell, the acknowledged creative intelligence behind two decades of Australia’s most successful domestic and international brands, joins after his partnership at Cato Purnell Partners. “To have an agency leader of Richard’s track record partner with someone of Graham’s creative caliber is a rare opportunity and a big win for FutureBrand in Australia,” Reiter said.