Australian firm Future Asset Management International (FAMI) has appointed independent creative agency GOVT Kuala Lumpur. The agency will take charge of building FAMI’s brand story and engage with the local investing community through digital and on-ground activations.
The campaign is slated to kick off with a brand film, a website revamp and a streamlined content strategy in the coming months.
According to the agency, FAMI chose GOVT Kuala Lumpur for its vision, which is aligned to FAMI’s philosophy of investing for a better future and giving back to the society through its socially responsible funds. GOVT’s mantra “For the Betterment of Good” is testament to the agency’s commitment to the client, brand and the greater good.
FAMI’s group marketing manager, Yass Benjamin (pictured) said, “We’ve met GOVT a few times and have talked over the brand direction at length. We’re just glad that they got it right the first time and really understand what we’re all about ahead of the brief.”