Futu Securities International (Hong Kong) is celebrating the milestone of having more than 10 million users on its trading platform, Futubull, and has launched a campaign with multiple touchpoints to accompany the announcement.
The company said the latest campaign is riding on its strong brand claim for trustworthiness and credibility, offering multiple versions of the visuals and videos that cover consumers in six different segments with different backgrounds and age groups. The campaign leverages TV as well as OOH ads including tram stations and MTR stations, along with outdoor TVs.“Futubull is definitely more than a securities trading platform. We wish to extend the brand mission of 'Making investing easier and not alone' (讓投資更簡單，不孤單) to everyone. That’s why we’ve spent a lot of time conducting both quantitative and qualitative research on investment patterns of Hongkongers when formulating our strategies and creatives," said Joe Ng, creative partner of frengers communications.
"We greatly appreciate the trust and advice we have received from clients, which have guided us to maturity along a path of stable development, and on to breaking the user ceiling of more than 10 million," commented Lo Wai-kit, marketing director of Futu Securities."Looking ahead, we see our unwavering focus on user experience will be the key in sustaining our leading position in the crowded industry landscape," he added.
Client: Futu Securities International (Hong Kong) Limited
Marketing director (international markets): Erika Chiang
Marketing director (Hong Kong): Lo
Marketing manager: Alice Chan
Senior marketing executive: Jennifer Tong
Creative designer: Mabel Yau
Advertising agency: frengers communications
Creative director: Jason Yu
Creative team: Jennifer Cheung, Ray Nam, Sa Tang
Account lead: Josie Wong
Senior account executive: Elvin Lam
Strategic planner: Augustin Chan
TVC director Tommy Chung
TVC producer: Buck Yau @ B for Buck
Photography: Lewis Ho 小黑 @ Studio Incline
Retouch: Kim Ho @ Pixelfix