Furama Hotels International Management Pte Ltd (FHI), regional director of sales and marketing, Shirlena Tan, has joined its senior leadership team to oversee the operation, management and strategy of the sales and marketing team across the Asia Pacific region.
Tan has about 20 years of hospitality experience gathered across four and five star properties. Prior to her new appointment, Tan was in the sales team at Furama City centre and Furama RiverFront for a few years before her recent position as the director of sales planning and development for nine years at Goodwood Park Hotel, where she led the sales and marketing team.
Joining the hotel management group based in Singapore, Tan will play a vital role in overseeing and driving the long-term sales and marketing strategy, increasing the group market share and elevating the hotels towards greater growth in the region amidst increasing competitive market and changing travel trends. Currently, the leadership team at Furama is led by vice president of operations for FHI, Welly Jamin.