Fujitsu appoints Dentsu Aegis agencies globally

Fujitsu has appointed Dentsu Aegis Network’s mcgarrybowen and Carat Enterprise as its global agency partners to build its profile in markets outside Japan.

Mcgarrybowen and Carat’s London operations pitched for the account in London and also in Dentsu’s Tokyo headquarters.

According to the network, the 2014 campaign will focus on raising Fujitsu’s brand profile globally, and will run in various key markets.

Both Toby Sachs, acting CEO of mcgarrybowen London and Stuart Giddings, global managing director of Carat Enterprise attributed the win to the “strength of the network”.