Fujifilm Malaysia's latest product film features Farrah Ann, Malaysia’s national gymnast and SEA Games gold medalist, as the brand's ambassador and storyteller.
Aimed at inspiring women to bring out their true self, this product film will be featured on YouTube, Facebook and Instagram pages, as well as OOH screens throughout Malaysia.
Together with independent agency GOVT Kuala Lumpur, the film showcased Ann’s personality through the lens of the Fujifilm X-A3, a camera with a selfie mode that allows her to flaunt her outgoing side, and a macro mode to go up close with the things she love.
Watch the web film here:
Executive creative director: Casey Loh
Head of business: Syed Nasir
Art director: Adib Azfar
Copywriter: Mya Nabila / Nikke Ho
Account director: Najib Salman
Account manager: Alia Yazid
Production house: Directors Think Tank
Executive producer: Pat Singh
Co-executive producer: Intan Sham
Director: Tan Wei Peow
Cinematographer: Siu Dee
Editor: Boyd See
Post production: VHQ Post
Audio house: Fuse Adventures in Audio