Online marketplace 11street Malaysia has partnered with air-conditioner manufacturer Fujiaire to launch the Fujiaire Shibui Skin Series – its first Wifi-enabled air conditioner with six wallpaper sticker designs, exclusively on 11street.
The air-conditioner comes to life through the AC Freedom control app, to allow users to interact with the unit through Wifi on one’s smartphone to monitor, schedule and control the temperature of the room with one touch from a distance. Essentially, the smartphone becomes one’s personalised remote control.
“We are now standing at the frontline of e-retailing industry, whereby the lines between online and in-store shopping are blurred. In fact, modern consumers have shown a preference for shopping online, citing ‘convenience’ and ‘time saving’ as two most important factors," Chuljin Yoon, chief operating officer of 11street said.
“As Malaysia continues to lead the way in e-commerce in Southeast Asia, we at 11street are rising to the challenge by boosting our smart home and electrical offerings under our home and living category. Through this collaboration with Fujiaire, we hope to meet our consumers’ demands for smarter, more innovative and modern appliances,” he added.
Driven by the rapid evolution of Wifi technology globally, the smart home concept is slowly but surely infiltrating the Malaysian market.
“Research has shown that 65% of baby boomers are willing to pay an additional 20% for a home fitted with smart automated features such as Wifi-enabled devices. Millennials meanwhile are easily captivated by new technology, especially those that offer convenience right to their fingertips. This is why 11street is the perfect gateway for us to reach out to the younger audiences in Malaysia, and more importantly, to be a part of our strategy to break into the world of e-commerce. The retail industry is becoming increasingly competitive, and at Fujiaire, we realise the need to leverage on the strength of this collaboration with 11street to establish an online presence,” said Tan Poh Ai, chief executive officer of Fujiaire Sales and Services.
‘Shibui’ in Japanese refers to the aesthetic theory of simplicity, subtlety and unobtrusive beauty. Riding on the overarching theme, the company said its Fujiaire Shibui Skin Series "epitomises the fine blend of classicism and contemporary innovation, with an aim to provide a modern living experience for today’s home owners looking for clean lines to add on to the aesthetics of their living spaces, with full technological prowess."
Established in 1994, Fujiaire Sales & Services was formed by a team of Malaysian technical and marketing experts. To date, it has a global clientele from more than 20 countries including Malaysia, Indonesia, and Vietnam.