From UI/UX to loyalty: How DigiSalad transforms clicks into connections

As more businesses undergo digital transformation, the competitive landscape has increasingly shifted online. Serving as the first point of contact in many cases, websites play a crucial role in shaping brand perception and driving conversions. A seamless user interface and experience have thus become essential for fostering customer engagement and loyalty. 
 
DigiSalad, an award-winning digital agency based in Hong Kong, exemplifies how strategic UI/UX interventions can transform casual visitors into loyal customers. By harnessing in-depth user behaviour insights, data-driven design, and intuitive interaction patterns, the agency enables clients to achieve tangible and measurable results. 

Step into luxury with sleek UX & UI designs

In 2025, DigiSalad was commissioned by City of Dreams (COD) Macau, a premier integrated resort destination, to enhance its digital presence and reflect the brand’s luxury positioning. The redesigned website features a sophisticated cool-toned palette and fluid animations, creating a refined and premium user experience across every interaction. 
 
To further reinforce the brand’s luxurious and energetic image, DigiSalad applied cohesive colour treatments and seamless transitions, with high-end imagery prominently featured across desktop layouts. On mobile devices, usability was enhanced through a fixed bottom menu, offering intuitive one-tap access to bookings and core functions. 

In parallel with the visual and functional upgrades, DigiSalad developed a custom widget-based content management system (CMS), empowering the client to publish promotions and event updates instantly without the need for technical expertise. 

Create seamless loyalty experiences beyond the browser 

Apart from leveraging aesthetic designs to captivate users, DigiSalad also demonstrates strong capabilities in applying its extensive UI/UX expertise to mobile applications, delivering visually engaging apps that effectively enhance customer loyalty and boost conversion rates. 
 
DigiSalad has now accumulated a strong portfolio of successful projects and has become the trusted partner of leading brands such as Bupa, Namco Bandai, Langham Place, Nan Fung and SmarTone. In addition to receiving multiple accolades for website and mobile app development, the agency was recently recognised at the Loyalty & Engagement Awards 2025 (LEA), winning across several categories including Best Loyalty Strategy, Best Customer Acquisition Strategy, and Best Customer Retention Strategy. These achievements reflect DigiSalad’s solid capabilities and proven track record in delivering impactful customer loyalty solutions. 

Empowered by AI technology, DigiSalad continues to deliver innovative and cutting-edge loyalty solutions for its clients. These include using A.I to analyse consumer behavior, validate receipts, and generate valuable insights. In addition, DigiSalad has integrated gamification into mission programs to encourage repeat purchases and enhance customer retention. This approach not only redefines traditional point-based reward systems but also fosters deeper engagement, helping to bridge the gap between brands and their members. 

Conclusion 

As a pioneer among Hong Kong’s digital agencies, DigiSalad has consistently demonstrated how thoughtful design can transform digital touchpoints into powerful engines of engagement and loyalty. Its successful projects reflect a strong ability to blend brand identity with user-centric design, effectively driving meaningful user interactions.  

With deep expertise in customer acquisition and retention, DigiSalad recognised the growing potential of CRM and developed its first ready-to-go customer loyalty solution - DigiSalad Club. This innovative platform enables businesses to rapidly implement membership systems and cultivate a loyal customer base with ease. 
 
Looking ahead, DigiSalad has more exciting innovations on the way. 
 
About DigiSalad 

DigiSalad is an award-winning and innovative digital agency based in Hong Kong, Singapore and Taiwan that specialises in UX and UI design. Dedicated to crafting bespoke digital solutions that empower brands and businesses in the digital age, DigiSalad focuses on creativity, technology, and customer-centricity. Committed to delivering cutting-edge digital experiences that drive results and create lasting impact, DigiSalad continues to be a leader in the digital landscape. To learn more, please visit DigiSalad Website . 

This article is sponsored by DigiSalad.